From great distress to global growth in eCommerce

Gabi and two bars Emerged from a crisis to become owners and executives of a growing technology company, redefining the rules of the game in the eCommerce market. The technology start-up company they own – TCM, Gives high value to many hundreds of customers.

The company gained international recognition, having been selected from among 39 Israeli companies Which is worth following, Due to the development of deep learning systems and AI-based prediction. Recently, proposals have been received from international investment banks seeking to lend the company an IPO inWas founded"K Or in order to merge with public companies.

50 staff members work at the Israeli headquarters and more than 90 staff members are deployed around the world. The company manages 28 international brands in 80 digital trading arenas, mainly Amazon and Shopify. In recent years, the company has raised tens of millions of dollars from institutional investors in Australia and private individuals in Israel as part of a pre-IPO invested in the acquisition of digital stores and further groundbreaking technological developments such as a big data system for network influencers and deep learning systems currently owned by the company and its shareholders.

But this story looked completely different 9 years ago…

Two bars Remember: "fire!" "fire!" Someone shouted in panic. The fire spread and threatened to destroy every good part. In one moment the dream of our life came up. One moment that divided our lives into ‘before’ and ‘after’. Our lives have been turned upside down. From an ordinary couple full of ambitions, we have become accused of negligently causing death. A dear man died from smoke inhalation, three wounded in the body, wounded in the mind. Every morning we woke up to find that another lawsuit had been filed against us, and that while we had no source of livelihood, only debts. Our bank account was blocked, and after years of financial independence, the parents returned to support us, pay bills for us and shop for us at the supermarket. At certain moments I asked my soul to die. I posed philosophical questions to the Creator of the world: Did you save me for this as a child? Did I go through everything I went through just to be bankrupt? Why did you bring me into the world? I begged: Please, give me the answer. I looked at my one-year-old daughter, her smile penetrating through the sea of ​​tears that flooded me almost uncontrollably. "Second, you have no choice", I heard the voice inside me, "You have a girl. You must get up and recover". (Quote that appears in the book ‘Dreaming big‘To be published soon, digital editors d"R. Ayala Yaniv and Sigal Ziv)

In December 2012, the morning after the fire at the spa they owned, Shani and Gabi Bar awoke to a new reality. They became destitute. It was not the first time Shani had faced challenges to her life. At age 15, she found herself in the intensive care unit of a Swiss hospital. Her head and face are bandaged, her eyes are closed and her mouth is closed with jaws. An aggressive tumor that settled in front of the skull and reached as far as the brainstem required extensive resection of bones and tissues in her face, leaving her with a distorted face, a sunken nose that had almost completely disappeared, and eyes that had moved and seemed to squint. Shani sank into her inner world. She shut herself in her room and swallowed countless books of psychology, philosophy and occultism. She began to embroider big dreams in her imagination, and in her mind’s eye she saw her future life as a successful businesswoman and with a warm and loving family. There seemed to be no way out. Because the road was lost without again.

Photo: Self

But life has taught Shani that there is always a way out. That the events of our lives, even the most challenging ones, are part of a much larger ‘movie’ and even when we do not understand the meaning of the lessons that have come our way, they are all aimed at growth, development, unity.
Shani and Gabi have undergone a life-changing personal process whose essence is trust in themselves, in the world, in creation. They learned to put aside judgment and criticism and focused on their doing, on the values ​​of giving. Their goal is to concentrate on the ‘why’ rather than the ‘how’ and ask themselves every morning anew what values ​​they seek to impart.

Almost absurdly, precisely when they had nothing left, the two found within them the springs of giving and forgiveness. When they discovered forgiveness as the key to their happiness, all the guilt evidence was released – the bankruptcy and debts disappeared and in their place appeared the new story they had dreamed in their imagination.

Shani and Gabi have translated the compass of mental values ​​that have worked miracles in their lives into an ecosystem of everyday values ​​and practices, including writing a daily vision, which has been successfully implemented in the TCM company they founded and in the Foundation.Dreaming big‘Founded. The foundation is designed to spread the values ​​and the way to create mental abundance and help everyone who needs it, patients, people with disabilities and defendants, find the trust within them and the great power within us that always guides us, even if we do not know what it is for.

The Values ​​Ecosystem has transformed TCM from a small digital marketing business into one of the world’s leading companies in managing and improving online stores. We sowed the first seed of TCM Digital together with TCM Technologies. In 2016, TCM Digital was acquired by"Shani’s father and in 2021 moved to full ownership of Shani Bar. The company has recently received inquiries from a number of US investment banks"This is for the purposes of an issue on NASDAQ"K. or merger with an international public company in the American market. The company maintains contacts with a number of financial entities and is considering its steps in favor of its shareholders.

Photo: Peleg Alkalay

Gabi Bar: "The story of our lives led us to recognize the phrase – "Dreaming big", Not just as a password and the name of a book. To dream big is a way of life that we will give lovingly to anyone who demands it. Everything that can be dreamed of, believed in, felt in us, appears in our lives – easily, naturally and at the speed of light. “

(From TCM’s ecosystem book of values)

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